Stylus is the new B2B design site from Marc Worth. My first piece for them looks at the Pass The Baton recycle shops.
“Omotesando is Tokyo’s big-brand boulevard on which Louis Vuitton, Prada, Dior and many more have built architecturally dazzling flagship stores. Since April 2010 it has also been home to Pass The Baton, a shop that deals in used goods, dead stock and factory rejects.
Though founder Masamichi Toyama says he likes the perception gap between his “recycle shop” and the street’s luxury reputation, in truth Pass The Baton (PTB) is a great fit. The store gives second lives to products but markets them not as money-saving options for the thrifty, but as premium items for discerning consumers.”
Pass The Baton
Stylus, 29 August 2010
Stylus is the new B2B design site from Marc Worth. My first piece for them looks at the Pass The Baton recycle shops.
“Omotesando is Tokyo’s big-brand boulevard on which Louis Vuitton, Prada, Dior and many more have built architecturally dazzling flagship stores. Since April 2010 it has also been home to Pass The Baton, a shop that deals in used goods, dead stock and factory rejects.
Though founder Masamichi Toyama says he likes the perception gap between his “recycle shop” and the street’s luxury reputation, in truth Pass The Baton (PTB) is a great fit. The store gives second lives to products but markets them not as money-saving options for the thrifty, but as premium items for discerning consumers.”