3M store
Another post that’s behind the big bucks Stylus.com paywall, this time on the 3M Store on Omotesando.
“How do you excite consumers when a key part of your retail proposition is a line-up of laminates, adhesives, filters and films? Multinational manufacturing conglomerate 3M’s response is its first-ever store – a dazzling design fest on Tokyo’s high-fashion Omotesando Boulevard.
As part of its 50th anniversary celebrations, 3M Japan is trying to boost brand awareness and is introducing new ways of using its products with its first global outlet.
On a Tokyo street synonymous with megabrand boutiques – in a space most recently occupied by cosmetics brand Shu Uemura – 3M has opened a pop-up store for the final months of 2010.”
And that’s all you get unless you cough up for a subscription.
3M store
Another post that’s behind the big bucks Stylus.com paywall, this time on the 3M Store on Omotesando.
“How do you excite consumers when a key part of your retail proposition is a line-up of laminates, adhesives, filters and films? Multinational manufacturing conglomerate 3M’s response is its first-ever store – a dazzling design fest on Tokyo’s high-fashion Omotesando Boulevard.
As part of its 50th anniversary celebrations, 3M Japan is trying to boost brand awareness and is introducing new ways of using its products with its first global outlet.
On a Tokyo street synonymous with megabrand boutiques – in a space most recently occupied by cosmetics brand Shu Uemura – 3M has opened a pop-up store for the final months of 2010.”
And that’s all you get unless you cough up for a subscription.